SEO & Digital Marketing Specialist

• Develop, implement, and manage SEO strategies to improve organic search rankings and website traffic. • Conduct keyword research, competitor analysis, and on-page/off-page optimization. • Monitor, track, and report on SEO performance using analytics tools. • Plan, create, and manage paid ad campaigns (Google Ads, social media ads, etc.) to meet marketing objectives. • Handle company social media pages (Facebook, Instagram, LinkedIn, etc.) including content planning, posting, and community engagement. • Create engaging content (posts, captions, graphics, and short videos) tailored for different platforms. • Optimize content for both search engines and user engagement. • Stay up to date with the latest SEO, social media, and digital marketing trends, tools, and best practices. • Collaborate with the content, design, and development teams to ensure cohesive brand messaging. • Strong understanding of search engine algorithms, ranking factors, and social media algorithms. • Experience in managing PPC and paid social media campaigns. • Proficiency in SEO tools (Google Analytics, Google Search Console, etc.). • Excellent communication skills in English and Arabic. • Strong analytical skills with attention to detail. • Experience: Minimum 2 years of proven experience in SEO and digital marketing. • Languages: Proficiency in English and Arabic (written and spoken).